Volume 11 - Volume 11
Investigating the Role of Collaborative Innovation Networks and Customer Participation on New Product Performance Cinnagen Co
Abstract
The impact of collaborative innovation networks on the process of corporate performance has
attracted particular attention in recent years. Collaborative innovation networks comprise a
collection of suppliers, customers, competitors, universities and research institutes. This study
aimed to investigate the role of collaborative innovation networks and customer participation on the
performance of new products of Cinnagen Co. Structural equation technique using the least squares
method with Smart PLS software was used to analyze the data. The results show that there is no
significant direct relationship between customer participation and new product development, but
this variable has a direct and significant effect on the performance of the new product, mediated by
attraction capacity variables and innovation capabilities. The results also show that collaborative
innovation networks mediate innovation capabilities that influence new product performance.
Paper Details
PaperID: 1724
Author's Name: Elham Eyvazzadeh, Abbas Khamseh and Bahareh Cheshmeh Khavar
Volume: Volume 11
Issues: Volume 11
Keywords: Collaborative Innovation Networks, Innovation Capability, Customer Participation, Product Performance.
Year: 2021
Month: April
Pages: 911-922