Media Marketing and its Role in Reducing Political Deception


  • Yousef Al-Taie
  • Ali Raheem Hussein Al-zurfi



The current study aims to diagnose the role of media marketing in reducing political deception. The study sample was selected, which consists of four media channels in Najaf province, namely (Al-Iraqiya Media Channel, Euphrates Media Channel, Karbala Media Channel, Local Wafa Channel). As the number of members of these channels amounts to (150) associates, the required sample size was calculated according to the sample calculation equations. It turns out that the required sample size is (108), and accordingly, the researcher distributed (140) forms of Estebe Inn as the retriever (117) forms. (8) have been excluded from forms that are not suitable for statistical analysis. Accordingly, the final sample size (109), after the statistical analysis was carried out by adopting the program (SPSS V23 and SMART PLS) to find appropriate solutions to the problem of study, which is to determine the relationship between the study variables. The study reached a set of conclusions from its concerns, which showed media marketing in dimensions (media innovation, media integration, media investment, media ideas, media participation, media interaction). It is a competitive weapon for organizations to help them cope with changes in the internal environment and make the necessary decisions, and know competitors that help them achieve a competitive advantage. It turns out that there is an increase in the value of media because it is a source of information. The news is interested in political affairs depends on the follow-up of the press, which is similar to the interest, economy, health, culture, entrepreneurship, and many areas that derive its information and the latest news from the media. I reached the need to focus on media marketing in its dimensions and make it a general culture among all customers in different departments and people. The need to look for the appropriate methodology that achieves a state of integration between media organizations and customer orientations.