Influence of Consumer Buying Behaviour on GST among FMCG Organic Products in Namakkal District of Tamil Nadu

Authors

  • A.T. Jaganathan
  • M. Sakthivel

DOI:

https://doi.org/10.47059/revistageintec.v11i4.2366

Abstract

The study an attempt has been made on the influence of consumer buying behaviour on GST among FMCG organic products in Namakkal district of Tamil Nadu. The study has investigated the FMCG organic food products after GST. Data was collected from 240 respondents through a questionnaire. ANOVA was utilised to analyse the data in this study. Aside from examining influence levels, the study discovered a link between demographic characteristics and influence levels regarding FMCG organic food goods after GST. Gender, family income, education, and employment status differentiate consumers of FMCG organic food goods after GST, according to the study.

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Published

2021-07-28

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Section

Articles