Adjective and Adverbial Analysis of Consumers’ Reviews on Online Products: A Technological Perspective

Authors

  • Muhammad Ajmal
  • Dr. Tribhuwan Kumar

DOI:

https://doi.org/10.47059/revistageintec.v11i4.2352

Abstract

The purpose of this study is to analyze the reviews of online product consumer on Alibaba.com. The main focus of this study is to investigate and examine the tendency of most frequent and common use of verbs, frequency of adverbs and adjectives. The use of more adjectives, adverbs and the collocations which are used along with them are examined in this study. The approach of this study was quantitative with survey design. The data collection was done keeping in mind specified Apple products such as iPhone 7, Apple Air pods, Apple Watch series 3 and Apple Watch 1. For the calculation of frequency of verbs, adverbs and adjectives a descriptive analysis was used. After investigation and through analysis of data it was found that generally most of the consumers prefer to use particular verbs, adverbs and adjectives in a certain context. This study may be helpful in understanding the consumer’s linguistic background and their linguistic capability. This study also found that it was observed that some verbs, adverbs and adjectives were intentionally used by the consumers.

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Published

2021-07-28

Issue

Section

Articles