Competitive Level of the Trade Service Quality: Resource-based Approach

Authors

  • Tatyana Ivanovna Uryaseva
  • Svetlana Viktorovna Panasenko
  • Ibragim Agaevich Ramazanov
  • Elena Aleksandrovna Mayorova
  • Alexander Fedorovich Nikishin

DOI:

https://doi.org/10.47059/revistageintec.v11i4.2202

Abstract

The trade service quality is considered to be the fundamental basis for creating the consumer value in the market offer. The transformation of resources into a value proposition requires to define the priority areas of their investment in accordance with the key determinants of the trade service quality, which determined the purpose of this study. It has been proved that the state of the material and technical base of Russian trading enterprises does not correspond to the tasks of ensuring a competitive level of the trade service quality.

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Published

2021-07-11

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Section

Articles