Trademark Development (Compositional Techniques of Creating a Trademark)

Authors

  • E.E. Nemtchinova
  • Tatiana Stanislavovna Bastrykina
  • Daria Yurievna Ermilova
  • Nadezhda Borisovna Lyakhova
  • Nina Viktorovna Dmitrieva

DOI:

https://doi.org/10.47059/revistageintec.v11i4.2150

Abstract

The purpose of this study is to consider techniques of creating trademarks and examine the main aspects of the composition of combined brand names. Compositional features of logos are considered separately. Various graphic elements of the creation of trademark, and the most common stylistic and compositional techniques for creating trademarks, as well as the use of dominants in logos and brand names are analyzed. The dominant and its location in trademarks are investigated, and the means of highlighting the dominant in trademarks are analyzed. The theme and style are considered as the key concepts of a company’s aesthetic strategy.
The purpose of this study is to analyze the creation of composition in the development of trademarks and the role of the dominant. The provisions of the study are of methodological value when choosing compositional techniques of creating trademarks, as well as researching the dominant in trademarks in graphic design.

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Published

2021-07-11

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Section

Articles