Development of Goods Circulation under the Influence of Digitization and Technological Transformations


  • Elena Anatol’evna Krasil’nikova
  • Svetlana Viktorovna Panasenko
  • Ibragim Agaevich Ramazanov
  • Vyachelav Petrovich Cheglov



Development of goods circulation sphere is characterized at present both as trend-predicative and, at the same time, as hyperconversive process under modern conditions of economy digitization. The significance of circulation sphere and, hence, directions of its transformation increases with increase in goods supply, expansion and deepening of assortment of consumer goods, development of production and reproduction process. Changes in purchase model of final consumers (B2C, C2C, O2O), B2B procurement mechanisms exert obvious impact on formation of modern goods circulation sphere, including the frames of e-trading segment. Digitization and technological development of global scale transform without exclusion all life spheres of the world's population, all sectors of world economy, and directly or indirectly influence numerous processes. Innovative activity of participants in goods circulation sphere is determined by the factors of implementation of digital technologies in all processes of goods supply both at macro- and at mesolevels. It is quite obvious that for transformation and improvement of competitiveness of both single companies and whole industries, the most important significance under the modern conditions is their active interaction (integration and accompanying participation in the chains of goods circulation sphere) with hi-tech rapidly developing segments. Implementation of digital technologies will promote development of trading, significant increment in the share of online trading, modification of circulation structure in offline–online trading. This article discusses the trends of development of trading, e-trading in the Russian Federation, the development dynamics are described, the factors of digitization and technological development of various segments of national economy are formulated, as well as their influence on goods circulation sphere. Proliferation of globalization, including information one, determines nowadays the trends of transformation of consumer demand, formation of supply under the conditions of digital economy. Analysis of such trends has determined development of multiplicative model of influence of factors of digitization and technological development on goods circulation sphere.