Regional E-Commerce Development in the Context of the Covid-19 Pandemic

Authors

  • Svetlana Viktorovna Panasenko
  • Ibragim Agaevich Ramazanov
  • Leonid Aleksandrovich Bragin
  • Anastasiya Vladimirovna Boykova
  • Anna Viktorovna Surdina

DOI:

https://doi.org/10.47059/revistageintec.v11i4.2120

Abstract

The use of e-commerce technologies in trade has been developing for several decades. Nevertheless, often the share of online purchases in the total retail trade turnover in some regions remains insignificant. The COVID-19 pandemic has been a strong driver for increasing the digital development of the population, including in the use of e-commerce. The article analyzes the direct impact of the COVID-19 pandemic on the development of e-commerce, using the example of the regions of the Russian Federation, and compares the corresponding growth rates. It is concluded that e-commerce has the greatest potential for its development in the case of initially low development in the region, due to the involvement of new users, rather than in more developed regions.

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Published

2021-07-11

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Section

Articles