A Study on Customer Delight in Banking

Authors

  • D. David Winster Praveenraj
  • E. Harshini
  • R.M. Arun Pandi

DOI:

https://doi.org/10.47059/revistageintec.v11i2.1770

Abstract

The banking industry like other industries have its own competition, uncertainties, new technological advancement and changing market conditions. Customer Satisfaction is one of the key area’s banks have to focus if it wants to be attained long-term success. In this study we have examined the level of satisfaction of the customers towards the services rendered by public and private sector banks. The main aim of the study is to evaluate the determinants of Customer Satisfaction in Banking Sector. For this a descriptive research was carried out to analyse the data collected from 105 customers of both public and private sector banks. The inferences from the results depict the factors that are crucial for enhancing customer satisfaction. Based on the inference’s suggestions are given to help banks improve their service quality.

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Published

2021-06-03

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Section

Articles