RELAÇÃO ENTRE CAPACIDADES DINÂMICAS E INOVAÇÃO DE PRODUTO: UMA REVISÃO DA LITERATURA
The majority of studies agree that the ability of organizations to adapt the changes represent an important environmental factor for product innovation. However, one can see that the literature does not present a model that integrates the different elements that make up the dynamic capabilities, as well as its relationship with product innovation through the mediation of certain variables. This study aimed to develop a framework that demonstrates the relationship between dynamic capabilities and product innovation. For both it was performed a systematic review of the literature in which was identified a set of product innovation-related elements that make up the dynamic capabilities, likewise observed variables that mediate this relationship. Averigou-if as a result the dynamic capabilities are composed by the following elements: vision for innovation; flexibility of human resources; integration with suppliers, customers, partner companies and other allies; entrepreneurial orientation and for the client; knowledge management capacity and organizational capacity. It was also observed that the relationship between dynamic capability and product innovation is mediated by new product development strategies and new product development practices. From this discussion, we propose a framework in order to guide future studies that address these elements.
PaperID: p 3569-3582
Author's Name: Gabriela Zanandrea, Tania Craco, Maria Emilia Camargo, Eric Charles Henri Dorion, Mariane Camargo Priesnitz, Jonas Pedro Fabris and Suzana Leitão Russo