MARCAS SUSTENTÁVEIS: A IMPORTÂNCIA DAS MARCAS NA LÓGICA DO DESENVOLVIMENTO SUSTENTÁVEL
This article aims to address the concept of sustainable brands and use it as an important intangible asset, which adds value and assigns a differential for companies in the consumer market. The purpose is also hereby discuss the importance of sustainable brand to promote environmental conservation, whereas it contributes to the promotion of sustainable attitudes, such as consumer products in less potential harm the environment. To achieve these objectives, this work made use of descriptive and exploratory methods as well as specific references analysis on the subject, institutional websites and personal findings, which were based on the corroboration of expert authors ideas on the subject. Conclusively inferred to be excellent impressions about the use of sustainable brands because they combine brand enhancement to protecting the environment, working to stimulate the development and sustainable consumption.
PaperID: p 2689-2702
Author's Name: Thalita Leal Mesquita Lima, Thaisi Leal Mesquita de Lima, Itaécio Vieira de Melo, Thomas Kefas de Souza Dantas and Patrícia Borba Vilar Guimarães