Volume 8 - Volume 8
MANAGEMENT OF INTELLECTUAL PROPERTY ASSETS IN PRIVATE UNIVERSITIES: THE PUC / RJ CASE
The traditional literature calls the National System of Innovation the set of institutions of the public
or private sectors whose activities and interactions generate, adopt, import, modify and diffuse new
technologies. To that end, the level of articulation of the three main actors that compose this system
(state, company and university / research institute) are decisive for the generation of innovation.
Fundamental in the production and diffusion of knowledge, universities hold a large part of this,
and from them sometimes the process of technology transfer originates for companies. The results
of research and development activities carried out within the scope of these institutions, resulting
from the actions of researchers and teachers, generate the intellectual property assets (intangible
assets). The present work aims to analyze the importance of intellectual property assets in
universities, to contextualize the historical evolution of universities in Brazil, considering their role
in technological innovation, and finally, to analyze the procedure of protection for deposit or
registration of Intellectual Property assets (PI) from the Pontifical Catholic University of Rio de
Janeiro (PUC) in order to guide the decisions of managers in private universities in strategies to be
adopted in the management of IP assets.
PaperID: p 4562-4573
Author's Name: Thalissa Pádua Gilaberte and Eduardo Winter
Volume: Volume 8
Issues: Volume 8
Keywords: Intellectual property; Intellectual Property Management, Pontifical University Catholic in Rio de Janeiro; Private universities.