LEARNING ORIENTATION, ORGANIZATIONAL INNOVATIVENESS AND ORGANIZATIONAL PERFORMANCE FROM INTERNATIONALIZED BUSINESS PERSPECTIVE
The learning orientation and organizational innovativeness has contributed to companies to achieve better organizational performance. It is also argued that these elements are important for the company to become innovative and receives prominence in the market. Thus, this study aimed to identify the importance of learning orientation and innovativeness to organizational performance of internationalized firms in the state of Santa Catarina. In order to achieve the objectives proposed by this research, it was operationalized through a quantitative and descriptive approach. To collect data, we adopted the technical survey, and as application tool, we used the 5 Points Likert questionnaire. It was obtained as a final research sample 15 valid questionnaires that were tabulated with the help of Google Drive and Microsoft Excel. For data analysis we used descriptive and univariate statistics with help of IBM SPSS Statistics 21.0 software. The main results show that exporting firms are located in the city of Joinville, are industries that operate mainly in the textiles / footwear / fashion and wood / furniture sector. Firms mostly export to Paraguay and Uruguay, through direct export, using the method of road transport. In relation to learning orientation, it is possible to conclude that manager has access to the data he needs to perform the work in an efficient and effective manner. The dimensions of organizational innovativeness most prominently were creativity, openness to change, future orientation and proactivity. Finally, we can state that managers are satisfied with the organizational performance of their business.