Improving Tourism Entrepreneur’s Competition during the COVID 19 Pandemic – A Case Study in Tourism Industry in Vietnam
During the Covid 19 Pandemic, Vietnam tourism entrepreneurs need to develop suitable tourism
package and tourism policies, going together with better management of tourism activities and with
proper risk management strategies.
It is better for tourism company management to estimate effects from macro variables on firm stock
price and then they can propose suitable business policies and suggest economic policies for
Authors mainly use traditional Beta formula and with data collected together with methods of
statistics, analysis, synthesis, comparison, then perform OLS regression in order to evaluate
quantitative results, both good and bad aspects of impacts of 6 macroeconomic factors on stock price
of a study tourism company from 2014-2019. Main results show us that tourism firm Stock price can
go up if there is an increase in GDP growth and lending rate and Rf - risk free rate ten a decrease in
From that analysis, competitive policy for tourism firms can be recommended and there is the
principle that better business management and better risk management will drive better
competitiveness of these firms.
Author's Name: Nguyen Van Dat, Duong Thi Ai Nhi and Dinh Tran Ngoc Huy