Development of sharing economy creates new challenges and opens unprecedented business
opportunities. In this economic environment, industrial enterprises can expand their direct selling
strategies with the new business model “product as a service”. This option is the result of a shift in
consumer preferences among clients of industrial enterprises. The development of the consumer
choice model applied to sharing economy is a topical agenda, perhaps now more than ever. Such a
model, if available, would help predict multiple scenarios of consumer behaviour and prepare the
manufacturing companies for better interaction with their target market. This article makes an
attempt to offer a consumer choice model in sharing economy, based on 4 types of possible
consumer behaviour. The results of the article serve as a foundation of multi-agent modelling and
quantitative assessment of abstract situations in the business-to-consumer market.
Author's Name: A.O. Gostilovich and A.V. Altoukhov
Volume: Volume 11
Issues: Volume 11
Keywords: Sharing Economy, Consumer Choice Model, Product as a Service, Sharing Services.