Volume 11 - Volume 11
Analyzing Consumer Rights Protection Matters Via the Case Study of Facebook
This study emphasize that the role of Management information system (MIS) will be supported with reliable internet data increasing in recent years.
Authors use an econometric model with Eview software in order to estimate effects of multi external and internal factors on net profit of FACEBOOK listed in stock market.
Research finding shows us that Seven (7) micro and macroeconomic factors such as: stock price, net profit, lending rate, inflation, GPD growth, S&P500, etc. On net profit of an online social media firm, Facebook in the US in the period of 2014-2019, both positive and negative sides. The results of quantitative research, in a seven factor model, show that the increase in inflation, GDP (increasing too much) has a significant effect on reducing Facebook net profit with the highest impact coefficient, the second is decreasing SP500.
Then it will give some ideas for management and policy implications as well.
Author's Name: Nguyen Trong Diep; Dinh Tran Ngoc Huy; Le Ngoc Nuong; Ly Lan Yen; Nguyen Anh Thu
Volume: Volume 11
Issues: Volume 11
Keywords: MIS, Management, Net Profit, Econometric, Lending Rate, GDP, SP500