Volume 8 - Volume 8
ANALYSIS OF THE SHARING ECONOMY UNDER THE SOCIOECONOMIC ASPECTS
Due to the evolution of technology and economic instability, companies need to be more innovative in order to remain active in the market. However, customers also need to be attentive to new business opportunities, analyzing terms, conditions, advantages and disadvantages of rising segments in order to meet their needs with the best possible cost-benefit, which are bases of the proposed platforms sharing. Therefore, this article aims to analyze the social and economic impact of the advent of this business model in the current brazilian macro scenario evaluating the way in which initiatives based on peer economy has provoked a change of consumer habits and how the efforts of certain sectors can make each more feasible this business model.
PaperID: p 4461-4475
Author's Name: Jeferson Fernando dos Santos Neves
Volume: Volume 8
Issues: Volume 8
Keywords: Sharing economy; consumption habits; information technology; business models; innovation management.