ANALYSIS OF PUBLICATIONS ON INNOVATION IN JOURNALS OF OPERATIONS MANAGEMENT IN BRAZIL
Innovation management is a critical activity for all companies because it supports the strategic direction, guides the resources allocation, provide sustainability to business, create new capabilities and generate new knowledge, and making enterprises more competitive. As a consequence, research and development towards innovation has becoming an important issue for companies which aims at achieving better results and competitiveness, especially in emerging markets, e.g. in Brazil. In this context, this paper analyses publications on innovation that were outlet of ten Brazilian operations management journals. It aims to understand and point out some papers’ characteristics and identifies research opportunities in the subject by verifying what has been studied in the innovation context in Brazil. The paper consists of a theoretical-conceptual study to achieve a better understand regarding innovation based on a literature analysis focused in a sample of publications in Brazil. The results show that although the innovation concept was expanded, most papers still address the technological innovation perspective, especially focused on products. Another dominant aspect concerns studies that identify and analyze innovation characteristics in a particular industry, such as automotive, energy, ceramics, construction, etc. Additionally, comparative studies among sectors or companies have been developed. Thus, it can be concluded that there are opportunities for future research in other innovation perspectives, such as in processes, services, marketing and organizational processes. Other research gaps and perspectives in this bibliographic sample are also discussed.