Volume 11 - Volume 11
Theoretical Aspects of Innovative Marketing Strategies in the Development of the Market of Information and Communication Services: In Case Republic of Russia
Abstract
In this paper have been discussed theoretical aspects of innovative marketing strategies in the
development of the market of information and communication services: in case Republic of Russia.
Also was investigated some innovative marketing strategies in the development of the market of
information and communication services in country. According to statistics analysed the growing
dynamics of the volume of Internet services and the number of internet subscribers, The share of
information and communication services in the GDP of country, made the growing dynamics of the
number of websites. Using the aforementioned definition of the research field, we searched the
literature for empirical articles that included marketing-related variables and brand market-related
variables.
Paper Details
PaperID: 2039
Author's Name: Gulmira Muminova
Volume: Volume 11
Issues: Volume 11
Keywords: Marketing, Metrics, Market, Information, Innovative Techniques, Innovation, Strategy.
Year: 2021
Month: May
Pages: 1656-1670