Volume 11 - Volume 11
The Importance of Computer Aided Technologies and Brand Promotion in Dress Design
Abstract
This article discusses the importance of computer aided technologies and brand promotion in dress
design. The subject of research is computer aided technologies in dress design. The research topic
involves interrelations between fine arts and computer aided technologies, which should be considered as the basis of brand promotion in dress design. The research is aimed at revealing
necessity of computer aided technologies as an inherent attribute in design. The research hypothesis
assumes that interrelation between computer aided technologies and design is highly relevant and
required at present. The integrated approach used for considering designer activity in connection
with realities of technological progress, as well as the system approach used for revealing the interrelation between the theory of fashion industry and the designing practice, and stylistic and
technological analysis were applied in the work. The techniques of dress design using professional
computer graphics were described. The research results eliminate drawbacks in model development
regarding creative dress design concept and visual presentation of collection for consumers. The
relevance of computer aided technologies for modern design assumes various opportunities of
application of these tools both in teaching professional disciplines and in creation of dress design.
Development of computer aided technologies allows designing models by computer graphics, which
assists development of fashion industry and education in total.
Paper Details
PaperID: 1752
Author's Name: Stepan Alexandrovich Popov
Volume: Volume 11
Issues: Volume 11
Keywords: Drawing, Dress Design, Designing, Fashion Design, Dress, Computer Aided Technologies, Brand.
Year: 2021
Month: April
Pages: 1243-1252