Volume 5 - Volume 5
TECNOLOGY MANAGEMENT AS A COMPETITIVE DIFFERENCE IN THE BREWER MARKET: EXPLORATION TECHNOLOGY APPLIED TO BEERS WITH LOW CALORIE – LIGHT
Abstract
Currently, with the constant changes experienced by consumers and their concern for the health and improving the quality of life, one perceives the increased demand for products with low calorie, among which are the beers. These changes in consumer preferences provide opportunities for companies wishing to invest in the development of low-calorie products focused on health. From this, the present article aims to perform a technological forecasting the global overview of patents in order to identify the technologies and scientific trends related to the development of beverages with low-calorie, specifically light beers. The methodology employed to search the directory bases patent Orbit and found a total of 130 patents filed between 1994 and 2014. Results show that the technologies for this product are deposited mostly in the United States and are still evolving being that is growing gradually.
Paper Details
PaperID: p 2082-2093
Author's Name: Deise Graziele Dickel, Orlando Ferreira da Silveira, Julio Cezar Mairesse Siluk and Sérgio Luiz Jahn
Volume: Volume 5
Issues: Volume 5
Keywords: Beers, light, calorie, management, technology.
Year: 2015
Month: June
Pages: 2082-2093