Volume 11 - Volume 11
Sustainability & Successful Takaful Agents: What Matters?
Abstract
This conceptual paper is written to review related literature about the sustainability of successful
Takaful agents in Malaysia. Studies on Takaful agents’ sustainability have gained interest among
scholars because Takaful contributes to the country’s development in terms of growing its economy,
generating financial resources and creating job opportunities. Conversely, existing literature
focusing on Takaful agents is still lacking. In view of this, this particular study attempts to develop a
conceptual framework using an agent-principal relationship and motivation to explain this
phenomenon. The integration of economic and management theories, mainly Takaful agent
sustainability is insufficiently discussed and still infantile. Hence, this paper aims to close the gap by
comprehensively reviewing all elements required in integrating the two theories that contribute to
this phenomenon. It is important to note that Takaful agents’ motivation to apply agent-principal
relationships is sustained, which meets the demand for the untapped market in the Takaful industry.
Thus, this paper is significant as it provides a critical corpus of knowledge and a better
understanding of both theories' elements.
Paper Details
PaperID: 1917
Author's Name: Wan Noor Ezureen Wan Mohd Zawawi, Fauzilah Salleh and Ahmad Firdause Md Fadzil
Volume: Volume 11
Issues: Volume 11
Keywords: Sustainability Takaful Agent, Successful Takaful Agent, Agent Principal Relationship, Self-Determination, Extrinsic Motivation, Intrinsic Motivation.
Year: 2021
Month: May
Pages: 76-92