Volume 8 - Volume 8
SCENARIOS BUILDING PROMOTING INNOVATION IN ORGANIZATIONS: A STUDY OF THE LITERATURE
Abstract
To make their processes most effective and achieve competitive advantage, organizations seek
improvements to assist and manage the innovation process. In this sense, the scenarios building has
developed and enhanced in recent decades, consolidating itself in the creation of alternative future
visions, and supporting strategic planning. Nevertheless, the increasing uncertainty and complexity of the business environment motivate questions about their effective contribution to achieving
innovation and establishing competitive advantage. This study aimed to investigate the
contributions of scenarios building to support the innovation process in organizations. For this, a
systematic review of the literature was carried out, identifying 219 works, 13 of which were
analyzed in full. As a result, technical contributions to the Front End of innovation elements were
highlighted, in addition to their use as a knowledge-sharing mechanism; networking and open
innovation; and as support to the organizational learning process.
Paper Details
PaperID: p 4603-4619
Author's Name: Suzana Back, Gertrudes Aparecida Dandolini and Orestes Estevam Alarcon
Volume: Volume 8
Issues: Volume 8
Keywords: Scenario, Scenarios building, Innovation, Front end of innovation.
Year: 2018
Month: December
Pages: 4603-4619