Volume 9 - Volume 9
RELATIONSHIP BETWEEN INNOVATION AND PERFORMANCE IN AGRIBUSINESS: A STUDY WITH ACTORS OF THE APPLE PRODUCTION CHAIN
Abstract
The constant changes in the organizational context have instigated scholars to investigate the factors that
allows to reach higher levels of performance. In this context, innovation has been considered as a driving
force for development and crucial for organizations to survive. Thus, the general objective of this study was
to analyze the relationship between innovation and performance in the apple production chain of the
Southern Region of Brazil from production links and packing houses. A quantitative-descriptive research
was carried out, empirically investigated through a survey, with 166 actors from the apple production
chain, from the production and packing-houses segments of the States of Santa Catarina and Rio Grande
do Sul. The data collected were analyzed using Modeling Structural Equations. The findings of the study
supported the hypothesized relationship that established the positive influence of innovation on the
performance of organizations in the apple production chain. Thus, this research provided a theoretical and
empirical view that assists in a better understanding of the importance of innovation, both product and
process, as a mean to improve the performance of organizations.
Paper Details
PaperID:
Author's Name: Gabriela Zanandrea, Maria Emilia Camargo, Priscila Bresolin Tisott, Marta Elisete Ventura da Motta, Ademar Galelli and Jonas Pedro Fabris
Volume: Volume 9
Issues: Volume 9
Keywords: Innovation, Performance, Agribusiness, Apple Productive Chain.
Year: 2019
Month: March
Pages: 4745-4757