Volume 11 - Volume 11
Regional E-Commerce Development in the Context of the Covid-19 Pandemic
Abstract
The use of e-commerce technologies in trade has been developing for several decades. Nevertheless,
often the share of online purchases in the total retail trade turnover in some regions remains
insignificant. The COVID-19 pandemic has been a strong driver for increasing the digital
development of the population, including in the use of e-commerce. The article analyzes the direct
impact of the COVID-19 pandemic on the development of e-commerce, using the example of the
regions of the Russian Federation, and compares the corresponding growth rates. It is concluded that
e-commerce has the greatest potential for its development in the case of initially low development in
the region, due to the involvement of new users, rather than in more developed regions.
Paper Details
PaperID: 2120
Author's Name: Svetlana Viktorovna Panasenko, Ibragim Agaevich Ramazanov, Leonid Aleksandrovich Bragin, Anastasiya Vladimirovna Boykova and Anna Viktorovna Surdina
Volume: Volume 11
Issues: Volume 11
Keywords: E-Commerce, Regional Trade, Internet Technologies, Remote Trade, Digital Trade, Covid-19 Pandemic.
Year: 2021
Month: June
Pages: 455-466