Volume 11 - Volume 11
Marketing Research into Youth Tourist Preferences
Abstract
The article contains the results of the marketing study of youth tourist preferences. The relevance of
the study is determined by the growing need for youth tourism development as a promising direction
for promoting regional tourist services.
The issue under consideration is as follows: what are the tourist preferences of youth in modern
sociocultural conditions? The purpose of the study: describe the results of research into youth
consumer preferences in the modern tourism service market. Results: the essence of youth tourism is
revealed; the prerequisites are identified for popularizing youth tourism in the modern tourism
service market; the results of the marketing study of youth tourist preferences in the tourism service
market are presented. The results of the study may become a foundation for forming a strategy to
create and promote a competitive tourist product for youth by developing a marketing complex of the
territory.
Paper Details
PaperID: 2138
Author's Name: Tatyana Nikolaevna Poddubnaya, Vladimir Gavrilovich Minchenko, Elena Leonidovna Zadneprovskaya, Svetlana Sergeevna Voevodina, Nadezhda Alexandrovna Ilyinova and Natalia Vladimirovna Abregova
Volume: Volume 11
Issues: Volume 11
Keywords: Tourism, Youth, Youth Tourism, Consumer Preferences, Marketing Research, Tourist Product.
Year: 2021
Month: June
Pages: 683-697