Volume 11 - Volume 11
Management Marketing Strategy for Formation of Local Brand of Milk and Dairy Products in the Digital Economy
Abstract
In the paper has been investigated issues of management marketing strategy for formation of local
brand of milk and dairy products in the digital economy. By author was discussed the essence and
main tasks of advertising, the features and importance of compliance with the rules of ethiсs, its role
in ensuring conditions for fair competition and integration into the process of world economic
management.
Paper Details
PaperID: 1680
Author's Name: Murat Ikramov, Sanjar Eshmatov, Asqarjon Samadov, Gavhar Imomova, Maftuna Boboerova and Maksud Kurolov
Volume: Volume 11
Issues: Volume 11
Keywords: Milk and Dairy Production, Strategy, Customer Loyalty, Local Brand, Requirements of International Standards, Marketing.
Year: 2021
Month: April
Pages: 443-466