Volume 11 - Volume 11
Influence of Consumer Buying Behaviour on GST among FMCG Organic Products in Namakkal District of Tamil Nadu
Abstract
The study an attempt has been made on the influence of consumer buying behaviour on GST among
FMCG organic products in Namakkal district of Tamil Nadu. The study has investigated the FMCG
organic food products after GST. Data was collected from 240 respondents through a questionnaire.
ANOVA was utilised to analyse the data in this study. Aside from examining influence levels, the
study discovered a link between demographic characteristics and influence levels regarding FMCG
organic food goods after GST. Gender, family income, education, and employment status differentiate
consumers of FMCG organic food goods after GST, according to the study
Paper Details
PaperID: 2366
Author's Name: A.T. Jaganathan and M. Sakthivel
Volume: Volume 11
Issues: Volume 11
Keywords: GST, Organic, FMCG Product, Buying Behavior.
Year: 2021
Month: July
Pages: 3257-3265