Volume 11 - Volume 11
Impact of Social Media Satisfaction on Brand Experience
Abstract
This study is significant in in the area of identifying the specific way discussion or chats happen
between consumers and companies which is a very vital element of advertising. Nowadays, with the
increase in the use of social media, these communications may have more members, who may join the
conversation across any network from anywhere, and that too instantaneously. The various social
media platforms like Facebook, twitter, YouTube etc. offer an opportunity for many companies to get
involved with consumers. These company may use multiple mediums of communication on social
media platforms and permit consumers to get connected with each other as well as brand
representative. Thus, it becomes vital for the companies to know the effectivity of these social media
platform as a communication tool and to what extent it affects the consumer’s brand experience.
Indeed, it is a common practice adopted by all the consumers to browse about the product or service
which they intend to buy on various social media and check the reviews or comments made about
them before buying. This study tries to identify whether there is any positive impact of Brand
Experience has on Social Media Satisfaction.
Paper Details
PaperID: 2321
Author's Name: Dr. Ruhi Bakhare and Avinash Shende
Volume: Volume 11
Issues: Volume 11
Keywords: Brand, Brand Experience, Social Media, Brand Communication and Customer Satisfaction.
Year: 2021
Month: July
Pages: 2831-2835