Volume 2 - No 4 - Special Edition - Geographical Indications
INDICAÇÕES GEOGRÁFICAS: AGREGAÇÃO DE VALOR AOS PRODUTOS BRASILEIROS E MARANHENSES
Abstract
The study aimed to examine the possibilities of enrichment Brazilian products and services,
especially Maranhão, by registration of Geographical Indications (GIs). Thus, besides dealing with
the theme "Geographical Indication", analyzing the evolution of the importance given to the subject
at the national level, the present study also aimed to discuss the fundamental and strategic
importance of GIs as a tool for adding value and discussing aspects of marketing mechanism of
intellectual property. In order to illustrate and support the discussion, was presented the national
view Mesoregions GIs in Brazil, taking into account the gradual increase of applications and
acceptance of these records. It was observed that the issue still needs explanation, because the
Brazilian reality shows that this is a topic not yet explored, but of fundamental importance to
propose a competitive edge in domestic and international markets. As a case study, we presented
several potential GIs for the State of Maranhão, which does not have any records. Finally, we conclude that the IG may constitute a factor of differentiation in the market segment, the object of
analysis in this study.
Paper Details
PaperID: p 353-364
Author's Name: Jaqueline Silva Nascimento, Gilvanda Silva Nunes, Acsa Serafim Fialho and Maria da Glória Almeida Bandeira
Volume: Volume 2
Issues: No 4 - Special Edition - Geographical Indications
Keywords: Innovation, Value addition, Geographical Indications.
Year: 2012
Month: November
Pages: 353-364