Volume 11 - Volume 11
From Government Funding to Crowdfunding: Identifying Approaches and Models for Universities
Abstract
Malaysian public universities are bracing for funding cuts and moving towards autonomous status
causing them to be more innovative in generating income. Crowdfunding has been part of the
solutions. Unfortunately, the emerging of university crowdfunding platforms in Malaysia is relatively
slow as compared to the universities in the U.K. and U.S. This study aims to explore approaches and
crowdfunding models used by the universities. This study highlights different approaches used by the
universities in incorporating crowdfunding into their funding strategies, which can be differentiated
into two main groups, namely setting up a university-operated crowdfunding platform and using
existing third-party platforms. The investigation on the Skolafund crowdfunding shows that it could
be an example of which the crowdfunding model fits Malaysian universities. The findings in this
paper can help the universities to ease the burden due to the budget cut impact by utilising
crowdfunding.
Paper Details
PaperID: 2486
Author's Name: Suhaili Alma’amun, Mohd Khairy Kamarudin, Nur Saadah Rozali, Shifa Mohd Nor, Nur Adyani Sabarudin and Fatin Atirah Rosli
Volume: Volume 11
Issues: Volume 11
Keywords: University, Crowdfunding, Financing Education, Malaysia, Crowdfunding Model.
Year: 2021
Month: August
Pages: 4586-4609