Volume 11 - Volume 11
Evaluation of Competitiveness of Brands of Local Sewing and Knitting Enterprises
Abstract
The purpose of the study is to develop scientific proposals and practical recommendations for the
use of branding strategies in the management of the competitiveness of garment enterprises. The
scientific significance of the research results was determined by the fact that it can be used to identify specific aspects of brand competitiveness management and enterprise competitiveness, brand management in enterprises, development of branding strategies and the formation of special strategic programs and program goals to transform the national garment brand into global brands. The practical significance of the research results is that the developed scientific proposals and practical recommendations will help entrepreneurs operating in the country to develop their own brand in order to be competitive, to evaluate it in market conditions. The results of the study can be explained by the fact that they can be used in the preparation of textbooks and manuals on the disciplines "Brand Management", "Management", "Fundamentals of Management and Marketing", "Innovation Management".
Paper Details
PaperID: 1707
Author's Name: Akramov Tohir Abdirahmonovich, Ziyodulla Hakimov, Bobir Tursunov and Alisher Oqboyev
Volume: Volume 11
Issues: Volume 11
Keywords: Brand, Marketing, Brand Management, Cotton, Silk, Wool, Value Creation Functions, Textile.
Year: 2021
Month: April
Pages: 716-739