Volume 4 - No 5
EFFICIENCY OF THE SEVENTH GENERATION OF CONSOLES: APPLYING DATA ENVELOPMENT ANALYSIS (DEA) FROM 2007 TO 2012 IN THE MAIN MARKETS OF GAMES
Abstract
The objective of this study is to analyze the efficiency degree of matters involving the development
of the three major markets of the seventh generation of video game consoles, namely the United
States, Europe and Japan regarding sales in these markets through the application of the method of Data Envelopment Analysis (DEA) in the period of 2007 to 2012. Except for the Japanese market
where there is a clear preference for local consoles, in the remaining markets a balance exists in
market share, which demonstrates that the markets of the United States and Europe can be
considered more offset. By observing the efficiency of markets annually, a pattern of efficiency is
found in the European market, which remained as a benchmark for all years of study. Thus,
considering the total efficiency, the European market is efficient with maximum degree of efficiency
(100%), followed by the U.S. with (62.49%) and Japan with (34.87%), respectively. The differences
in efficiency between markets can be evidenced by the impacts that the seventh generation of
consoles causes in economic and cultural issues.
Paper Details
PaperID: p 1521-1535
Author's Name: Nelson Guilherme Machado Pinto, Bruno Pereira Conte and Daniel Arruda Coronel
Volume: Volume 4
Issues: No 5
Keywords: Video game consoles, data envelopment analysis, seventh generation, innovation development.
Year: 2014
Month: December
Pages: 1521 -1535