Volume 11 - Volume 11
Economic and Legal Support of Marketing Communications in the Tourism Sector
Abstract
The article deals with the economic and legal support of marketing communications in the tourism
sector. It is established that marketing communications in the tourism sector consist in making the
tourism enterprise, as well as corresponding tourism products and services recognizable and
attractive to consumers at the national and international level. It is determined that marketing
communication covers any activity of a travel company, informing and reminding consumers and the
market about its activities and the provision of tourism services. Currently, the creation of a
regulatory framework for marketing communications can be affirmed; however, the topic of
marketing communications in the tourism sector is not sufficiently covered and regulated, especially
in the advertising field. Among the variety of laws regulating marketing communications in the
tourism sector, one can find particular articles concerning communication activities, although the
specifics of regulating the process of promoting the sale of tourism products are not legally
enshrined.
Paper Details
PaperID: 2124
Author's Name: ictor Ivanovich Gladkikh, David Isakovich Aminov, Alla Borisovna Konovalova, Pavel Nikolaevich Sharonin and Sergei Vladimirovich Feoktistov
Volume: Volume 11
Issues: Volume 11
Keywords: Marketing Communications, Tourism Services, Regulation, Profitability, Activity, Market.
Year: 2021
Month: June
Pages: 503-512