Volume 11 - Volume 11
Decoding the Role of Advertisements and Exploring the Motivators that Influence the Perception of Self – Image
Abstract
The study of a person's opinion of their own body is the study of "body image." While the definition
was not much complicated, the arguments around the "Body Image" have numerous folds, from
weight and size to appearance and normality. There can be a long list of things that can affect a
person's body image concept and make them feel good about themselves or even dread being in their
bodies. The source can be anything from one’s peers to the brands advertising their products with the
help of models and celebrities. In this research, we will focus on the advertisements impacting the
self-body image. The advertisers take the help of models and celebrities to impact the minds of their
viewers and nudge them to try their product. In today’s world, a consumer’s self-image is targeted by
how an advertisement is made. The research used a mixed-method approach to imply the finding of
the study. The study validated and established the identified and the proposed construct and implied
that the advertisements impact the viewers to attain or aspire for the sure self-body image. However,
for a brief period, the effect and impact it creates cannot be overruled entirely.
Paper Details
PaperID: 2568
Author's Name: Niharika Thapliyal and Mun Mun Ghosh
Volume: Volume 11
Issues: Volume 11
Keywords: Body Image, Self – Image, Advertisements, Sociocultural Standards, Ideal Body.
Year: 2021
Month: September
Pages: 5392-5404