CREATIVE ECONOMY IN THE BRAZILIAN SCIENTIFIC PRODUCTION ON BUSINESS: BIBLIOMETRICS STUDY OF THE ANPAD, CAPES AND SPELL DATABASES
The creative economy gained great impact in recent years due to its strong dynamic role, where its main characteristic is the impact of its goods and services in various sectors of the economy, what has led to deep social, political, economic and organizational changes. However, from a management standpoint, the topic has been little explored. This article aims to map the Brazilian scientific production on creative economy, a theme that has been even more prominent, both for its features geared towards innovation, as for being the object of study of the institutional theory approach and its role in the world economy. The methodology of the study was bibliometrical analysis, focusing on productions on creative economy in the proceedings of ANPAD, the journals portal SPELL and thesis database CAPES, with the support of the Zotero software. The general objective of this research is to catalog and characterize the scientific production in the databases mentioned by identifying their themes. Specific objectives are: to classify the productions through the main dimensions of the creative economy; finding areas of creative economy in which the studies focus more. The results of this study indicate that the main paths Brazilian scientific production has trod in studies on the creative economy and what is still needed to investigate in these activities that continue to grow.
PaperID: p 2966-2981
Author's Name: Patrícia Gêmily Grenfell de Oliveira, William Brito Freitas Filho, Renata Aquino Ribeiro, Augusto César Aquino Cabral and Sandra Maria dos Santos