Volume 4 - Volume 4
CONTRIBUTION OF COMMUNICATION IN ADDING VALUE TO THE PROTECTED RICE BY GEOGRAPHICAL INDICATIONS
Abstract
This article discusses how communication strategies are essential for the consolidation and public
recognition of products that are differentiated from the grant of Geographical Indication. The
discussion on the subject is made through comparison of sites, as evidence of the communication
strategy, among Brazilians and foreigners rice farmers with IG. The result is that the perception of
the issue still needs to evolve, but it is proving increasingly important to these producers.
Paper Details
PaperID: p 489-503
Author's Name: Marcelo Chimento, Lúcia Fernandes and Clóvis Terra
Volume: Volume 4
Issues: Volume 4
Keywords: Geographical Indications, Communication, Rice.
Year: 2014
Month: March
Pages: 489-503