Volume 11 - Volume 11
Consumer Satisfaction Study towards Boost with Special Reference to Chennai City
Abstract
Health drink is one of the growing market today in India, It has been focused for every people
especially for children. Most of the parents have considered this health drinks as a greater
supplement food for their growing children and that makes every producer to concentrate to give
qualifiable product according to the customer and consumer expectations. Due to the large number
of Producers in the market, the consumer are getting confused and lot of factors influencing them to
take purchase decision. This study is focused on Consumer satisfaction towards Boost (health
Drinks) with special reference to Chennai City. It is based on the factors influencing on purchase
behaviour of the consumer conducted a sample survey among the consumer to know their
satisfaction level on Boost. Descriptive research design has been used in this study and the data
were collected through questionnaire with 130 sample. Study found that more than 82% of the
consumers are satisfied and highly satisfied of using Boost. Hence overall Consumer satisfaction
towards boost is High.
Paper Details
PaperID: 1809
Author's Name: Dr.M. Kalaivani
Volume: Volume 11
Issues: Volume 11
Keywords: Healthdrink, Purchase Behaviour, Consumer Satisfaction, Purchase Decision.
Year: 2021
Month: April
Pages: 1933-1940