Volume 11 - Volume 11
Consumer Protection in the Digital Economy and Its Legal Challenges
Abstract
The 21st century is the era of the digital economy and technological achievements. Digital business
models have created unprecedented socio-economic relationships and quickly dominated the market
share of traditional business models in the same industry. These new business models are praised
for their economic effects. On the contrary, they are criticized as the parties involved and the
relationships created seems to be moving away from the norms determined by applicable business
laws. Facing with the digital economy and its business models, many governments are confused
because they have not found yet the right way to adjust them. Regarding the relationships between
the parties of digital business model, how to protect legitimate interests of consumers is one of the
most essential legal issues that has attracted widespread attention. To answer this question, the
article will examine and analyze the legal role of consumers in the relationship with other parties,
thereby finding out the legal challenges and giving suggestions on building a legal framework to
protect consumers in the digital economy.
Paper Details
PaperID: 1705
Author's Name: Phan Thi Thanh Thuy
Volume: Volume 11
Issues: Volume 11
Keywords: Digital Economy, Digital Business Model, Consumer Protection, Legal Framework, Challenges, Uber, Grab, Airbnb.
Year: 2021
Month: April
Pages: 686-700