Volume 11 - Volume 11
Competitive Level of the Trade Service Quality: Resource-based Approach
Abstract
The trade service quality is considered to be the fundamental basis for creating the consumer value in
the market offer. The transformation of resources into a value proposition requires to define the
priority areas of their investment in accordance with the key determinants of the trade service
quality, which determined the purpose of this study. It has been proved that the state of the material
and technical base of Russian trading enterprises does not correspond to the tasks of ensuring a
competitive level of the trade service quality.
Paper Details
PaperID: 2202
Author's Name: Tatyana Ivanovna Uryaseva, Svetlana Viktorovna Panasenko, Ibragim Agaevich Ramazanov, Elena Aleksandrovna Mayorova and Alexander Fedorovich Nikishin
Volume: Volume 11
Issues: Volume 11
Keywords: Trade Service Quality, Strategic Determinants of the Trade Service Quality, Resources of the Trading Enterprise, Consumer Value of the Proposition.
Year: 2021
Month: June
Pages: 1478-1488