Volume 11 - Volume 11
Assessment of the Impact of Market Drivers on the Sustainable Growth of the Banking System
Abstract
The article examines the current situation in the Russian banking system, the assessment of which has
shown mixed results. The analysis of the forecast indicators of the further development of the Russian
banking system has revealed multidirectional trends. For the progressive and sustainable
development of the Russian banking system, the authors investigated the interaction of the market
environment and the banking system by assessing the impact of the drivers that act as conductors of
such impact. Competition, marketing, management, market technologies, market regulation, business
planning, and forecasting, bank profit have been suggested as drivers. The authors hypothesized that
depending on the type of impact, which is divided into progressive, reactionary, and conservative, as
well as the forces of the market environment on the banking system: superficial, segmental, and
developing, there will be different situations of adaptation of the banking system to such impacts and,
as a result, a different level of stability of the banking system. To implement the hypothesis, the
authors proposed formalized parameters for calculating market drivers, identified the possible results
of such an implementation, and provided advice on their interpretation.
Paper Details
PaperID: 2203
Author's Name: Natalia Nikolaevna Natocheeva, Yuri Alexandrovich Rovensky, Tatiana Viktorovna Belyanchikova and Alexey Yevgenyevich Foshkin
Volume: Volume 11
Issues: Volume 11
Keywords: Financial Stability, Banking System, Impact, Market Environment, Driver, Competition, Marketing, Management, Market Regulation, Market Technologies, Business Planning, and Forecasting, Bank Profit.
Year: 2021
Month: June
Pages: 1489-1504