Volume 11 - Volume 11
Anthropology of Consumption, Fashion and Identity in Emerging Class
Abstract
Study on young people and the influence of fashion consumption in the formulation of their identity
and culture; seeking to understand the interrelationships between consumption and identity. The
focus is on fashion consumption (clothing and personal appearance) as it is a representative
consumption of contemporary society; also for its intensity in containing the dynamics of supply and
demand and, furthermore, its potential to encompass symbolic elements in its purchase, use and
subsequent experience.
The present study has the utility of being able to reconfigure identity typologies in social spaces, for
the study of contemporary young people, incorporating the contingency created by the contexts and
roles played by the subjects. This provides an observable method of the public, since the superficiality
in the society of images and stimuli, carries its own depth and complexity of analysis variables in
itself.
Paper Details
PaperID: 2355
Author's Name: Nicolás Ortiz Esaine
Volume: Volume 11
Issues: Volume 11
Keywords: Consumption, Anthropology, Fashion, Emerging Class, Ethnography.
Year: 2021
Month: July
Pages: 3120-3133