Volume 3 - No 5 - Special Edition: Technological Innovation
ANALYSIS OF HIGHLY RENOWNED TRADEMARKS IN EFFECT IN BRAZIL
Abstract
This article aims to analyze the highly renowned trademarks in force in Brazil, considering the level of knowledge and prestige that the trademark needs to take to be recognized as such and merit the special protection provided for in the Industrial Property Law. For this, we analyzed the presentations of the highly renowned trademarks listed, the amount of annotations of highly renowned in the years in which they occurred and, by the end, a parallel was traced by relating the frequency of presentations per year of grant highly renowned. Thus, it is expected to delineate an outline on the protection of highly renowned trademarks in Brazil.
Paper Details
PaperID: p 418-426
Author's Name: Adonis Reis de Medeiros Filho and Suzana Leitão Russo
Volume: Volume 3
Issues: No 5 - Special Edition: Technological Innovation
Keywords: Intellectual Property, Industrial Property, Trademarks, Highly Renowned.
Year: 2013
Month: December
Pages: 418-426