Volume 11 - Volume 11
An Empirical Assessment of Corporate Social Responsibility in Banking Industry: Construct Development and Validation
Abstract
Corporate social responsibility (CSR) is one of the responsibility practices for the organization to
take care of and maintain a good relationship with its stakeholders. The corporate social responsibility includes the organization's responsibilities towards their various stakeholders like customers, shareholders, employees, environment, and community. In recent years CSR practiser and academicians put numerous efforts to measure the stakeholder perceive a level of CSR but it remains
unclear how the stakeholder perceiving the CSR activities of the organization. The objective of the
study is to construct and develop a CSR activities measurement scale for the banking industry. The
development of the scale is based on the three-stage technique proposed by Churchill (1979). Through the literature review, the items for the CSR scale were formulated. Using these items survey was conducted in the banking industry. The CFA was done to know the reliability and validity of the
scale and it found to be acceptable. The model fit was tested by using the Structural equation modeling (SEM) technique and the result of the model providing strong evidence to support the
hypothesis.
Paper Details
PaperID: 1938
Author's Name: Dr.T. Praveen Kumar, Dr.K. Soundarapandiyan and Dr.P. Mary Jeyanthi
Volume: Volume 11
Issues: Volume 11
Keywords: Corporate Social Responsibility, Banking Industry, Constructs, Structural Equation Modelling.
Year: 2021
Month: May
Pages: 287-299