Volume 11 - Volume 11
An Analytical Study of Factors Affecting Online Shopping in Ambala
Abstract
Identification of requirements and needs of the consumers and satisfying these needs defines the
concept of marketing. This explanation of marketing is true only when the preference and taste of a
consumer are not dominated by any internal or external factor. There is no doubt that the
environment of businesses today is changing rapidly, with the involvement of media, and
communication technologies changing the way of interaction and persuading the consumers to buy
their products or to change the choices of the customers. With time and such advances, many
researchers have attempted to study the many behaviors the customers show while buying products
or services online to find out what are the factors that have an influence on the behavior of
purchasing. The most common aspect linked with this is the motivating factors, which are linked with
the changes in the purchasing decisions of the consumers when buying online. Following are the
findings of many theories of motivating factors, the consumers can clearly know what aspects might
result in higher purchases. Knowing the many motivating factors associated with online shopping
helps in boosting the selling confidence of the online sellers hence making them have a strong believe
in E-commerce. The research is carried out to analyze the many motivating factors of online
shopping in the Ambala district of Haryana. Data was gathered by a survey involving filling up of
questionnaires by respondents and the questions aimed to collect information regarding factors that
increased online buying.
Paper Details
PaperID: 2274
Author's Name: Kapil Sharma, Yogesh Kumar and Rajiv Khosla
Volume: Volume 11
Issues: Volume 11
Keywords: E-commerce, Online Shopping, Motivating Factors, Online Sellers.
Year: 2021
Month: June
Pages: 2307-2321