Volume 11 - Volume 11
Adjective and Adverbial Analysis of Consumers’ Reviews on Online Products: A Technological Perspective
Abstract
The purpose of this study is to analyze the reviews of online product consumer on Alibaba.com. The
main focus of this study is to investigate and examine the tendency of most frequent and common use
of verbs, frequency of adverbs and adjectives. The use of more adjectives, adverbs and the
collocations which are used along with them are examined in this study. The approach of this study
was quantitative with survey design. The data collection was done keeping in mind specified Apple
products such as iPhone 7, Apple Air pods, Apple Watch series 3 and Apple Watch 1. For the
calculation of frequency of verbs, adverbs and adjectives a descriptive analysis was used. After
investigation and through analysis of data it was found that generally most of the consumers prefer to
use particular verbs, adverbs and adjectives in a certain context. This study may be helpful in
understanding the consumer’s linguistic background and their linguistic capability. This study also
found that it was observed that some verbs, adverbs and adjectives were intentionally used by the
consumers.
Paper Details
PaperID: 2352
Author's Name: Muhammad Ajmal and Dr. Tribhuwan Kumar
Volume: Volume 11
Issues: Volume 11
Keywords: Adjective, Adverb, Consumer, Linguistic, Online, Reviews.
Year: 2021
Month: July
Pages: 3089-3099