Volume 11 - Volume 11
A Study on Customer Delight in Banking
Abstract
The banking industry like other industries have its own competition, uncertainties, new technological advancement and changing market conditions. Customer Satisfaction is one of the key area’s banks have to focus if it wants to be attained long-term success. In this study we have examined the level of satisfaction of the customers towards the services rendered by public and private sector banks. The main aim of the study is to evaluate the determinants of Customer Satisfaction in Banking Sector. For this a descriptive research was carried out to analyse the data collected from 105 customers of both public and private sector banks. The inferences from the results depict the factors that are crucial for enhancing customer satisfaction. Based on the inference’s suggestions are given to help banks improve their service quality.
Paper Details
PaperID: 1770
Author's Name: D. David Winster Praveenraj, E. Harshini and R.M. Arun Pandi
Volume: Volume 11
Issues: Volume 11
Keywords: Customer Satisfaction, Level of Satisfaction, Public and Private Banks.
Year: 2021
Month: April
Pages: 1447-1465