Volume 11 - Volume 11
A Social Listening Cloud Service for Referrals and Generate Leads
Abstract
Huge competition in the market has made it difficult for enterprises to generate leads and acquire new
customers. On the other hand, recent technological advancements have made accessing and disseminating information easy. Online social networking systems have been successful in capturing
information about users and their social contacts. Such a network allows companies to effectively
target the end customers due to intimate knowledge of their preferences and shared needs during social conversations. This paper presents a cloud-based social listening system that leverages such soft data to unfold lead generation. We demonstrate our approach using the Facebook data interface and carry out a socio-temporal analysis of the social interactions captured from customers' social networks and messages exchanged in that network. The proposed setup enables acquiring new customers effectively through referrals by utilizing online social channels.
Paper Details
PaperID: 2252
Author's Name: Pruthvi Raj Venkatesh, Chaitanya Kanchibhotla and P. Radha Krishna
Volume: Volume 11
Issues: Volume 11
Keywords: Social Network, Targeted Marketing, Unstructured Data Analytics, Lead Generation, Referral Marketing, Cloud, Asynchronous Processing, HPC.
Year: 2021
Month: June
Pages: 2033-2048