Volume 11 - Volume 11
A Managerial Accounting Approach of Customer Relationship Management; An Analytical Study
Abstract
As competition in the business environment increases, retaining valuable customers for organizations
becomes more important; therefore, organizations try to maintain their long-term and valuable
relationships with customers by making changes in interactive practices. Although customer
relationship management has been one of the research priorities in the field of marketing; But
researchers and marketing managers have not properly understood these distinct communication
priorities. This research is intended to explore the managerial accounting approach of customer
relationship management; an analytical study. Improving customer relationship was identified as a
consequence of applying a comprehensive customer relationship management strategy with a postpurchase dissonance reduction approach.
Paper Details
PaperID: 2259
Author's Name: Reza Sotudeh, Hadi Bakhshesh Tanyani and Amrollah Zeynali Kermani
Volume: Volume 11
Issues: Volume 11
Keywords: Managerial Accounting Approach, Customer Relationship, Management.
Year: 2021
Month: June
Pages: 2116-2126